Candle Making Art !!

#Love4Nature

#flowercandles

#candlemaking

In dilemma..

Ya meri aakho se tu aasu ban kar beh ka, 
ya mere sang meri takdir ban ke bas ja.. 
Ya kaisa waqt hai ki tu mere saamne hoke bhi saath nahi... 
Chah ke bhi kehne ki liye tujse mere pass alfaz nahi....
 Kaash ke tu meri bin kahi baato ko kabhi samaj paatA, 
tu muj me apne chahat ko kabhi dekh pata... 
Khud se hi ladti hu,
 tu na lautega ye jante hua bhi tera intezar karti hu... 
Ab meri aakhe intezar karte hua bhi thak gai hai... 
Tuj se milne ki ummeed kahi tut rahi hai...
Ya tu meri aakho se Aasu ban kar beh ja.. 
Ya ab to mere sang meri takdir ban se bas ja...

Ek lafze muhabbat ka adnaa fasaana hai,

Simte to dil aur phailey to zamanaa hai

A nurse took the tired, anxious service man to the bedside. ‘Your son is here, she said to the old man.

She had to repeat the words several times before the patient’s eyes opened, heavily sedated because of the pain of his heart attack, and he dimly saw the young uniformed Marine standing outside the oxygen tent.

He extended his hand. The Marine wrapped his toughened fingers around the old man’s limp ones, squeezing a message of love and encouragement. All through the night the Young Marine sat there in the poorly lighted ward, holding the old man’s hand and offering him words of love and strength.

At dawn, the old man died. The nurse started to offer words of sympathy but the Marine interrupted her, ‘ Who was the man?’ He asked.

The nurse was startled. ‘He was your father, ‘ she answered ‘ No; he wasn’t, Marine replied.

‘I never saw him before in my life’.
‘Then why didn’t you say something when I took you to him?’ says nurse.
‘I knew right away, there had been a mistake, but I also knew he needed his son, and his son just wasn’t here.

Reference : Power of Love by Huzaifa Khorakiwala.

Love is eternal

How do I love thee? Let me count the ways,

I love thee to the depth and breadth and height

My soul can reach, when feeling out of sight

For the ends of Being an ideal Grace.

I love thee to the level of every day’s
Most quiet need, by sun and candlelight,

I love thee freely, as men strive for Right,

I love thee purely, as they turn from Praise.

I love thee with the passion put to use

In my old grief’s, and with my childhood’s faith.

I love thee with a love I secured to lose

With my lost saints – I love thee with the breath,

Smiles, tears, ofall my life! – and, if God choose,

I shall but love thee better after death.

By : Elizabeth Barrett Browning

New Media Creating its space in development sector

People are increasingly turning to the networking sites for suggestions, recommendations and information about things that matter most to them in their routine. There is 15% growth in daily internet usage. Penetration of internet and mobile in the developing world has provided better reach and availability to corporate. More and more companies are investing in development of society to increase their goodwill and trust in the market. Some companies undertake this developmental activity genuinely for the welfare of the society while others undergo the same to save themselves from the major crisis that have taken place or that are expected to take place, while some undergo the same having hidden agenda to increase the visibility of product in the market and to increase the sales of the product along with the welfare and growth of the society.

Using social media for this developmental activity is the new trend which has emerged with the growing use of social networking sites. Online activities have been more ubiquitous. 89% of business & IT professionals state that online content has a major impact on their vendor preference and selection. “Pink Chaddi” campaign was highly successful online campaign with great impact on people to stand against the injustice. It provided a platform to likeminded people to express their disgust and support the initiative. “Jaago Re by Tata Tea” has not only taught people the importance of voting but has also shown an easy way for online voting to youngsters residing in the country. Jaago Re has social media presence with more than 15000 members on Facebook, 13000 members on Orkut and has also managed to register 531,395 voters as per TOI.

Rufina Fernandes, CEO, NASSCOM Foundation (NF) expresses that “In India, the social and development sector has been impacted significantly in the last decade through the socio economic contribution of the IT/ITES industry. As the industry grows in stature and size, it will be expected to play an even larger role, especially in contributing to the marginalized and vulnerable sections of the community”.

Social Media has given a wide reach to the developmental activities and has helped in eliminating the limitations like geographical outreach of social initiatives, problem of monitoring and evaluation and fear of initiative being stand-alone and isolated. It has enabled an easy way to reach masses. According to one of the article in TechCrunch, every minute more than 20 hours of video is being uploaded to Youtube. For any business the challenges are same i.e to attract new prospects, to covert the prospects into customers and retaining the customers. New media has eased this process revolving around 3 E’s of social marketing i.e.

• Enticing people about the message.

• Educating them about the causes and spreading the message.

• Engaging them through an efficient workflow solution

Human nature is driven more by opinions as compared to facts and figures. Posting one opinion about the sexual harassment case will definitely dig up hundreds of similar case and encourage people to share similar happenings in their day to day life there by making an opinion an issue concerning not to an individual but to millions residing in the country. The next immediate step in this case would be educating and creating awareness amongst young women and girls about the measures to be taken legally against the happening. Further in order to engage the audience, women academy can be set up where they discuss the issue and help the victims to regain their self respect.

Lot of NGO’s in the development sector has use the new media effectively to spread the message. ‘Breakthrough’ is one of nonprofit organizations that work for transforming people’s attitude towards a cause. It has very innovatively made the use of new media in their “Ring the Bell” Campaign, where many women came up to share their story of violence and hatred faced domestically. Use of polls, online contest, tweets and blogs had blown in vigor in the discussion thereby spreading the message effectively. ‘WWF India’, an organization largely engaged in wildlife conservation had made its presence felt by sensitizing through its “Earth Hour Campaign” focused on energy conservation and global warming. It encouraged people to register themselves on the site by creating links on social media channels thereby engaging and educating them about the initiative. Within 18 days their, Orkut Community got 4,547 members, Facebook got 19,059 members, Flickr photostream received 1,700 views, Twitter got followed by 321. On the whole it generated 1,23,704 visitors and 28,484 people registered on the website which was a huge success for the campaign.

Thus there lies a plethora of opportunities with this new media followed up with ample of challenges to deal in. Firstly, timeline is one of the major constrain. Online audience has to be responded actively. Every comment, reply or message posted on new media has to be interactive, responsive and effective enough to channelise the discussions. Failing to do so may pose a threat on the goodwill of the organization initiating the cause and generate negative opinions which are difficult to moderate in this indefinite new medium. Secondly, there is no major cost involved in undertaking online campaign, however losing the track of discussion and negative opinions may cost badly for organizations to recover. One has to stay abreast all the times with new ideas, sites and new agendas to engross the audience holding their attention on the issue. One has to be very adaptive in nature to safeguard the business as social media by nature is very volatile to deal with. Thus it’s the time to grip new media rather than resisting it and getting wiped out from business. Thirdly, new media is highly cluttered. There are plenty of sites, contests and polls coming up to engage the audience. Hence one has to be very innovative in tackling the audience. Quality content addressing the social need with a tint of innovativeness is the mantra of communication in the development sector.

Alas its time to say good bye!!!

With the year end, happy, sad, good and bad memories went,

Two years passed like the blink of a star

and now it’s time to see off all those moments 

which filled in life in this barren land.

The love of pals has brought me so close to this place 

that i don’t wish to go back to my home town again,

Thinking of leaving this place calls for tears in my eyes

But cant help it out its time to say good bye...

Hanging out and living a chilled out life is what i learnt from puja,

Sincerity and dedication hammered in me staying in company with nisha

Hyper and kiddish a rare combination i found in swapnil

Hard work and cautious is some thing that I discovered in preeti,

Patience is some thing that I really admired of Priya Menon

Archi was one of the character with hidden agenda amongst us

Sarcasm is the  language that I learnt from Paggi      

Living masti bhari life is what Ahinsa taught me

Mantri is mantri & her self tuned radio will keep on buzzing around me

And thus  I found a permutation and combination of all talent and fun at SIMC Jungle.

Hip Hop, bhangra Salsa Garba,

Popcorn, Maggie, bhel and bhajiyas,

Statistic, Economics Self study and design tech

Lab no. 206 will be giving testimony of all your acts.

Pressure of assignment, delegation the work

Forgive  me friends for all harsh words,

Saying all that is not enough bt I cant find words to describe the herd

Thinking of leaving this place calls for tears in my eyes, bt cant help it out,

As finally its time to say good bye…..

LOADS OF LOVE AND CARE TO MY DEAR FRIENDS

ALL THE VERY BEST 

HAVE A GREAT LIFE AHEAD