Ride for Pride

Riding bike was his passion and like most of the youths, even he loved hanging around with an attractive bike and exploring new places. He completed his PG from Delhi University and is an alumnus of the prestigious St. Stephen’s College. He had eventually transited from a serious student cum cricketer to a marketing man in these years!!! Precisely describing him, he is “Marketing Man of the year-2007” Achal Rangaswamy.

Who knew his passion of riding back would be the starting point of his carrier. He never really wanted to be in sales or marketing when he was a student. A company called Avery India Ltd, the world leaders in weighing equipment gave him an opportunity – to ride a bike ( that too, an Enfield Bullet !!!) and to sell weighing machines in different parts of Rajasthan…that is how    Achal Rangaswamy began his career!!!

Like most of the struggle and success stories, there were challenges at galore waiting for him too. Starting one’s carrier at Rs.210/- p.m. is not dream job of any young blood. He faced mockery of class mates due to low profile job which involved exhaustive travel. However he took up challenging job and at every one’s surprise performed his role very well. All the challenges give him an opportunity to recognize work that needed to be done with patience and alacrity at the same time. His dedication drove him to the success where he was acknowledged as “Marketing man of the year award-2007.”This award of AMA –ZYDUS CADILA Marketing Man of the Year is a tribute to everybody who sells. I dedicate this award to the Salesman” says Achal Rangaswamy.

Life is a struggle; it all depends on how you look at the events and what you make of them.  Sharing one more struggle of his life Achal Rangaswamy said “My mother had cancer, I was the only son, and I was posted away from my parent’s home. I asked for a transfer and fought tooth and nail to get back to where my parents lived. Ironically, I was posted a thousand kilometers further away!!! I continued to work hard, and kept my mother informed about my progress in life and work. I thought that was the best way to keep her in good spirits and in good health”.

Thus Rangaswamy’s first ride drove him to the journey of success which he might have never thought off. The only thing which he had was faith in himself and struggles to fight for. His journey from G. M. Marketing to vice president, Sr. Vice President and President of Bell Ceramics is appreciating. It is the golden fruit of the seeds that he sowed and harness with all care and love in last 15 years of his life. My whole hearted thanks to Achal Rangaswamy for sharing his inspiring life and giving insight to face life and deal with it in all situations with fun.