THE THREAD pacifying relations, accelerating business, satisfying the urge of information, disseminating thoughts and creating an aura of connectivity, the only tool on which each of us depends is Internet. Keeping in mind the ever growing cyber world, the Symbiosis Institute of Media and Communication for the first time organised 'National Cyber Meet' giving insightful views from prominent personalities linked with the Internet world.
The first speaker Kiruba Shankar, Founder and Chief Executive Officer gave his passionate views on networking and knowledge. Sharing his initial struggle when he aspired to become an RJ and was rejected all four times he went for an interview, he expressed, “It is not necessary that all our skills are acknowledge every time by everyone, it is also possible that they might not get acknowledge ever by someone but if one is really passionate about his work, he can always find his way.” That is how in his initial days he started 'Kiruba Show' and moving to his passion of writing blogs, today he is renowned name is blogging world.
The session followed by Shivam Vig, the former Tehalka Journalist and nationally renowned blogger, discussing the criticism going on in the print media against the writing blogs. He mentioned various instances when leading newspapers wrote against blog writing and discussed about the authenticity and credibility of writers.
Also at the end of the first session there was hot conversation between two beliefs where Chitnis believed that youths today is 'arm chair revolutionary', who do not want to wake up and physically participate in fighting against odds, while Shivam had countered the argument quoting examples like 'Pink Chaddi Campaign' that the instant of posting the complaints and blogging itself is making the scenario more aware and revolutionary amongst the youth.
The discussion of the first session ended up with Jasmeen, the owner of the blog 'blank noise', dealing with the issue of street harassment to women. She shared her own experiences where she faced harassment at several times. She felt the need to talk and raise voice against the insecurity as far as a woman is concerned. Lot of questions from the audience regarding giving importance to social issues in blogs to the concept of youth being arm chair revolutionary and need to actually wake up and take a call were raised, which shows the increasing interest in such kind of events amongst youth.
Second half of the day covered marketing fundas of Cyber world. Names like Atul Chitnis -Chief Product Officer-Geodesic Limited discussed the evolution of technology by showing technological devices like e-book reader and iPhone, which would soon replace the notebook computers.
Chitnis forced youngster to visualise their tough future, which might be demanding registration fees to register on Yahoo or Google. Rajesh Lalwani, Founder and Director Pitchh. com, spoke about the relevance of narrow casting to reach the intended audience and how the new age consumer is not just consuming but now owning, participating and publishing content as well. Further J Mahadevan,VP-Products, Bharatmatrimony.com also added to the cyber knowledge.
Rashmi Dhanwani, lady behind the campaigns like Bell Bajao, screened some of the ads of Bell Bajao and explained the entire campaign, which gave a new perspective to students. Namit Bimbhat, Chief Executive Officer- Switch Media talked about evolving face of online video: global learning and relevance for India and how online videos were a lucrative prospect for educational institutes, destination portals, travel, radio portals and broadcasters.
Shiv Dravid from The Viewspaper spoke about the fourth estate in the society. Media is considered the ‘guardians of democracy’ to work in tandem with the executive, legislative and judiciary estates. Unfortunately the traditional media has gone weak in this matter and that’s the reason why cyber media is taking that place as it can combine radio, TV and print.
http://www.merinews.com/catFull.jsp?articleID=15763973
The session followed by Shivam Vig, the former Tehalka Journalist and nationally renowned blogger, discussing the criticism going on in the print media against the writing blogs. He mentioned various instances when leading newspapers wrote against blog writing and discussed about the authenticity and credibility of writers.
Also at the end of the first session there was hot conversation between two beliefs where Chitnis believed that youths today is 'arm chair revolutionary', who do not want to wake up and physically participate in fighting against odds, while Shivam had countered the argument quoting examples like 'Pink Chaddi Campaign' that the instant of posting the complaints and blogging itself is making the scenario more aware and revolutionary amongst the youth.
The discussion of the first session ended up with Jasmeen, the owner of the blog 'blank noise', dealing with the issue of street harassment to women. She shared her own experiences where she faced harassment at several times. She felt the need to talk and raise voice against the insecurity as far as a woman is concerned. Lot of questions from the audience regarding giving importance to social issues in blogs to the concept of youth being arm chair revolutionary and need to actually wake up and take a call were raised, which shows the increasing interest in such kind of events amongst youth.
Second half of the day covered marketing fundas of Cyber world. Names like Atul Chitnis -Chief Product Officer-Geodesic Limited discussed the evolution of technology by showing technological devices like e-book reader and iPhone, which would soon replace the notebook computers.
Chitnis forced youngster to visualise their tough future, which might be demanding registration fees to register on Yahoo or Google. Rajesh Lalwani, Founder and Director Pitchh. com, spoke about the relevance of narrow casting to reach the intended audience and how the new age consumer is not just consuming but now owning, participating and publishing content as well. Further J Mahadevan,VP-Products, Bharatmatrimony.com also added to the cyber knowledge.
Rashmi Dhanwani, lady behind the campaigns like Bell Bajao, screened some of the ads of Bell Bajao and explained the entire campaign, which gave a new perspective to students. Namit Bimbhat, Chief Executive Officer- Switch Media talked about evolving face of online video: global learning and relevance for India and how online videos were a lucrative prospect for educational institutes, destination portals, travel, radio portals and broadcasters.
Shiv Dravid from The Viewspaper spoke about the fourth estate in the society. Media is considered the ‘guardians of democracy’ to work in tandem with the executive, legislative and judiciary estates. Unfortunately the traditional media has gone weak in this matter and that’s the reason why cyber media is taking that place as it can combine radio, TV and print.
http://www.merinews.com/catFull.jsp?articleID=15763973
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