WANDERING ON the beauty of clouds on the day of first rain, the smell of sand soothing the soul and the falling drops from the green leaves seem to freshen the life. But how long will this beauty of nature last with our attitude towards environment?
Pollution, dirt and garbage are all the gift of man to nature. How long can one expect the nature to soothe life when human beings are forcing it to get harsher day by day?
The result is already what human beings have observed. Melting of ice, scorching heat, and no wonder even the cycle of seasons have changed, what we call “Global Warming”. There was not much winter observed even in the hilly places like Pune. Neither the monsoon hits the ground on time. Due to excess of pollution, the result is excess heat and new diseases. Malaria, virus, yellow fever, TB, Bird flu, and swine flu are all that humans have given invitation to. The decreasing greenery on the land is a major concern.
Achal Rangaswamy, (President- Bell Ceramics) says “everybody likes the colour green as long as it resembles money. We need to fall in love with the green that gives us life, the most natural green” and also believes that one should not go green with envy but should go green to protect this world.
In fact, we need to save this world and henceforth we can also expect Bell Ceramics coming up with some activity to go green on the World Environment Day.
Film like “Zor Lagaa Ke Haiya” is coming up where Mithun Chakraborty is playing a role of a vagabond. This film is also based on the theme of saving trees. NGO’s activity for plantation of trees will be seen boosting on its way and this concern for environment also invites marketing initiatives like the concept of having eco-friendly homes with greenery in lawns which was never heard before. Use of CNG to combat air pollution, encouraging use of solar heaters in houses, and the concept of solar cars are great ways to help save our environment.
Despite all the efforts done genuinely or just as a publicity or popularity stunts by different parties or corporate, what is indeed needed here is one’s own desire to contribute a little towards society. Every drop counts in forming an ocean and that is all what is needed. If each one of us decides not to litter the environment and just preserving what is left out in environment, it would prove to be of great help for the sustenance of environment.
http://www.merinews.com/catFull.jsp?articleID=15771198
No comments:
Post a Comment